Travel Brochure

GOAL STATEMENT:

Design a tri-fold travel brochure for Italy, Naples, and Capri. The brochure should be inviting and inspire tourists to travel to Italy, Naples, and Capri.

DESIGN NOTES:

The brochure is vibrant, using the colors of Italy’s flag to make the Destination appear lively and exciting. Pictures of locations on the tour were selected to enhance the reader’s expectations for travel.

Miniature Italian flags were used to indicate bullets in the brochure to add a creative emphasis to the points. The font and font size were selected to attract the eye of an older more settled client with disposable income. The wording used is to make the client feel like if they don’t go on this trip, they will be left-out of a “bucket-list” type adventure that anyone could go on, but only an elite few get to experience